FledgedFledged

Legitimate Interest Assessment

Reviewed and approved by Fledged Technologies Ltd ahead of launch.

1. Purpose test — why are we processing

We surface the Companies House public register through better search, filters and alerts so accountants, agencies, brokers and B2B sales teams can find relevant new UK incorporations quickly. Surface 2 additionally routes a subset of newcos to our own brands (Sprintly Designs, WeBuildAnyApp, Lexora) for postal outreach.

2. Necessity test

The public register is freely available but has poor UX for combinable filters and no real-time alerting. Our service delivers both. For Surface 2 postal outreach to a registered office, postal mail is PECR-exempt and requires no contact enrichment — which is precisely why we chose postal as the primary channel and why we do not buy or scrape email addresses.

3. Balancing test

4. Controls

5. Outcome

Legitimate interest is the lawful basis. Data subject rights are preserved and easy to exercise. Surface 2 outputs are constrained to registered office postal communication with a brand-tied offer.